Client Spotlight - Glowelle

You might notice a slight “glow” about the team at AcroBoo.  That’s because we’re very pleased to announce our partnership with Glowelle to implement strategic Search Engine Optimization of Glowelle.com and GlowShop.com.  Glowelle is a division of Nestlé®,  the world’s largest food and beverage company. A small group of women within Nestlé who were passionate believers in the power of inside out beauty launched GLOWELLE, a once-a-day beauty drink that makes women look and feel confident, beautiful, and absolutely radiant.  While it is Glowelle’s mission to provide women with nutritional products for gorgeous skin, it is AcroBoo’s mission to drive traffic to their corporate and e-commerce websites.  Implementation of recommendations will strategically optimize the Glowelle websites’ content to correlate with search engine algorithms.   Search Engine Optimization (SEO) has become a core element to generating website traffic. In most cases, launching an active natural SEO strategy has proven to have a better ROI than paid keyword campaigns.  Statistically speaking, only 40% of site visits are made through paid results in Google, while the remaining 60% are through natural results. Hence, a natural SEO approach should be integrated as a core component of the online marketing effort.