AcroBoo Commerce - E-Marketing

Building Authority to Drive Traffic to your Online Store

AcroBoo offers e-marketing services that will drive qualified traffic to your online store by implementing a wide range of traditional and emerging SEO techniques. AcroBoo provides outstanding, industry–leading results and service that are focused, personalized, and reliable. We’ll invest the time, effort and expertise to understand your unique business and online marketing goals.

Services - Driving Qualified Traffic to Your Website

How Do We Do It?
We start with understanding what’s so.

Step 1 - Discover & Assessment
We start with understanding what’s so. We get to know your business and your online marketing objectives so we can recommend the most favorable combination of services to help you achieve your goals.

Step 2 - Strategy & Planning
Next, we’ll put our findings to good use by developing a strategy and program to provide you with the highest return on your marketing investment.

Step 3 - Implementation & Execution
We’ll put your plan into action and provide you with consistent feedback and guidance throughout your campaign.

Step 4 - Results Analysis and Reporting
As e-commerce best practices change and techniques evolve; we’ll provide on-going assessment to tweak your current campaign and maintain optimal results.

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Web Discovery & Assessment Services

The most important element in any online marketing campaign is the website, because it acts as the focal point. The purpose of your website should be to attract the most visitors to generate leads, inquiries, and ultimately-sell your products. AcroBoo utilizes industry best practices to provide you with a thorough analysis of your website performance. We can also analyze existing technologies on your current website that may hinder search engine visibility. Improving the performance of your website by analyzing your traffic, keywords, site navigation, and product information will allow us to provide a comprehensive analysis and recommendations for achieving your online sales goals.

Traffic Analysis

You can harvest a lot of information about your website’s visitors –who they are, where they come from, and how they found you. This immense data can be overwhelming to evaluate. AcroBoo will gather these statistics and create an analysis with recommendations about improving your website performance to reach your target market.

Competitive Analysis

The online landscape becomes more competitive every day. Understanding your competition's online marketing activities, their methods, and their strengths and weaknesses is the first step to improving your market share. Our competitive analysis will help you discover what your competitors are doing and how to position yourself against them. We focus on gathering intelligence of various angles from product pricing to PPC to keyword strategies to help give you the competitive edge.

Search Engine Marketing Services

Comprised of Pay Per Click advertising (PPC) and Search Engine Optimization (SEO), Search Engine Marketing is one of the most effective ways of driving traffic to your site because search engines are the source of most sales traffic. Millions of searches are being performed at any given moment, and not being visible on search engines could hurt the performance of your site. Effective Search Engine Marketing involves a combination of paid and natural search tactics to drive the most qualified traffic to your site. Using a variety of tactics, AcroBoo will create a strategy unique to your marketing campaign.

Natural Search Engine Optimization

Natural search engine optimization is a specialized process that involves analyzing your website's underlying code, design and visible content and making enhancements so that the site is returned more prominently in the natural search results of spider–based search engines such as Google.
AcroBoo constantly evaluates and updates our natural search engine optimization methodology to keep up with the ever–changing search algorithms used by the major search engines and to keep pace with any changes made to your website as new pages are added or updated. AcroBoo knows SEO and what it takes to get improved search rankings on the leading search engines.

Content Building and Syndication

On the web, content is king. The content on your website establishes your company as an authority within your product category and improves the likelihood of obtaining top positions on your secondary keywords by including related articles to your web site. Content syndication promotes your site and your articles to a wide variety of resources, increasing your exposure exponentially in a fraction of the time it would take to do the same promotion with other methods. AcroBoo knows the diverse routes you should take to for faster results, promoting your site to the most effective syndicates in the industry.

Keyword Analysis

Taking the time to uncover what language your target market uses when they search for products or services will have a tremendous impact on the bottom line results you will receive from your online marketing campaign. AcroBoo seeks to complement your keyword choices with the terms most used by potential visitors to your website. We continuously research and analyze search tendencies and language and incorporate our findings into the tools and processes we use to select the keywords and phrases for each client's search engine marketing program, which are then monitored and tweaked throughout your campaign. We also monitor your website for keywords that may be underperforming so that these terms can be removed. This helps lower your pay per click marketing costs, removes keywords from your site that are no longer pulling in traffic, and allows you to implement new keywords that reflect periodic changes to your site.

Product Detail and Information

A review of your product detail pages will ensure that your site will rank for each product page and allow other sites to link directly to your product pages and drive qualified traffic to your web store.

Link Exposure

Building quality links to your web site is a highly effective way to obtain top positions in the major search engines. When combined with on-site optimization of your home page, it can provide long-term success in the organic search engine rankings. We’ll obtain content-integrated non-reciprocal incoming links to your web site to improve your organic results in the leading search engine results pages.
Submitting a site to a directory nets a website its first “authority” links, which is the fastest way for search engines to find and index pages. Niche directories can provide valuable links from sources that are sometimes overlooked by your competitors. AcroBoo will analyze niche directories to determine which are most topically relevant and authoritative to drive traffic to your website.

Pay Per Click (PPC)

Pay per click (PPC) is used on search engines and content sites such as blogs, in which advertisers pay their host only when their ad is clicked. The cost of the campaign is based on the number of times a prospect clicked on your website. AcroBoo provides comprehensive Pay Per Click Management services that helps in generating highly targeted traffic, flexible spending, and converting your leads into sales. We will determine the best keywords to utilize for sponsored listing advertising and create an extensive keyword list for targeting qualified customers of your products. We utilize mainstream PPC programs such as Google AdWords, Yahoo!, MSN AdCenter, and ASK.com. We’ll create action-based verbiage to persuade click-through of qualified search users and utilize URL optimization to bring potential consumers directly to the products they want to purchase on your site.

Social Media Services

Social Media Optimization allows you to broaden your branded message to the world through platforms such as Facebook, MySpace, Flickr, YouTube, Twitter, and blogs. With Social Media Optimization, you’ll get proven, trackable results by interacting with and analyzing consumers. Getting to know who your customers are will help you to create more targeted marketing campaigns while improving your brand reputation.
AcroBoo can help create and host your own social networking site and develop content for the leading social networking and bookmarking sites to keep your brand at the forefront of the online market.