Brand Protection

Protect your brand and your distribution channel.

Even if you follow industry best practices in marketing your online store, you may be at a disadvantage from other retailers who may be undercutting your prices by 10 to 20%. It can be extremely difficult to remain competitive when manufacturers are not managing their online channel and enforcing their own pricing policies. Manufacturers who are successful selling online understand the importance of maintaining fairness amongst their distribution channel so as not to provide one distributor with a competitive price advantage.

How do we know this?

Because, while managing our own online stores, we discovered that we were at a disadvantage when the products we marketed were not being protected within the manufacturers distribution channel. To help combat these issues, we developed Brand Weasel, a service that provides online channel monitoring, pricing policy enforcement, and reputation management to help companies successfully sell their products in an exceedingly competitive, online marketplace. The Leegin Leather Supreme Court ruling in June 2007 gave manufacturers the power to enforce their MAP pricing policies. While this was a tremendous feat for manufacturers in the fight against brand devaluation, most companies still do not have the internal resources or know-how to effectively monitor their online sales channel. Brand Weasel can quickly and efficiently combat brand threats, thanks to powerful enforcement workflow and case management capabilities.

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Do you know WHO’S selling your products online?

Online Channel Monitoring
Protect Your Brand and Your Distribution Channel

• Comprehensive protection for your online sales channels from counterfeiting, grey markets, unauthorized dealers, prohibited pricing and other deceptive online retail practices.
• Monitor sites selling your products by scanning and analyzing the Internet for distributors, resellers and e-tailers that violate your policies and intellectual property.
• Ensure dealers are complying with your most up to date policies by monitoring each unique site for appropriate activity.

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Do you know HOW MUCH your products are being sold for online?

Price Monitoring and Policy Enforcement
Defend Your Products from Brand Devaluation

• Monitor online pricing activity for your products
• Understand competitive market dynamics through comparison price monitoring
• Utilize automated violation notification process to ensure compliance of your policies
• Dedicated brand experts provide you with data and actionable steps to stop brand infringements and violations

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Do you know what your customers are saying about YOUR brand?

Reputation Management
A blog can make or break a brand’s reputation

• View forums, web blogs, and news sites for posts concerning your brand, products, or your protected content.
• Utilize detailed data to respond to forums, or blogs with positive articles to ensure your true brand messaging is represented.