Even if you follow industry best practices in marketing your online store, you may be at a disadvantage from other retailers who may be undercutting your prices by 10 to 20%. It can be extremely difficult to remain competitive when manufacturers are not managing their online channel and enforcing their own pricing policies. Manufacturers who are successful selling online understand the importance of maintaining fairness amongst their distribution channel so as not to provide one distributor with a competitive price advantage.
Because, while managing our own online stores, we discovered that we were at a disadvantage when the products we marketed were not being protected within the manufacturers distribution channel. To help combat these issues, we developed Brand Weasel, a service that provides online channel monitoring, pricing policy enforcement, and reputation management to help companies successfully sell their products in an exceedingly competitive, online marketplace. The Leegin Leather Supreme Court ruling in June 2007 gave manufacturers the power to enforce their MAP pricing policies. While this was a tremendous feat for manufacturers in the fight against brand devaluation, most companies still do not have the internal resources or know-how to effectively monitor their online sales channel. Brand Weasel can quickly and efficiently combat brand threats, thanks to powerful enforcement workflow and case management capabilities.
Online Channel Monitoring
Protect Your Brand and Your Distribution Channel
Price Monitoring and Policy Enforcement
Defend Your Products from Brand Devaluation
A blog can make or break a brand’s reputation
If you’re a supplier or manufacturer who’s looking for a partner to sell your quality products online, AcroBoo has the perfect solution.
We know what works, more importantly, we know what doesn’t.
If you are looking for a solution to sell direct to consumers, AcroBoo can create an e-store that is tailored to match your brand image.
Scan, monitor, investigate online marketplace, indentify potential violations Evaluate
Review and investigate violation discoveries, validate with company policies, eliminate false positives Formulate
Secure violator contact information, develop strategy and communication message for non-compliance notifications Engage
Transmit violation notifications, monitor for compliance, provide policy information Neutralize
Reputation management activities
Future Marketplace and Distribution Channel Policy Violations